IKEA- shifting the Indian mindset?
As an Indian, I find comfort in being served! You go to a restaurant or even if it is your own home, you had someone serving you. How about furniture or plumbing or even construction? We always found a laborer and made sure we got it done by someone else. I now see a shift happening in this mindset. We are moving towards the DIY, self help kingdom! We are installing furnitures and painting our walls fixing the plumbing all by ourselves more than we were! I went to IKEA, Nagasandra to pick up some bookshelves and I noticed that no body was served there! You had to look through items or search online and find it. Even when you asked for help you were given directions to find it, not a “let me find it and bring it to you sir” . Missed some item at billing? You had to go back all the way and retrieve the things you want. How about furniture assembly? It’s completely DIY! You are again given instructions to assemble this. No installation team is going to visit you, unless you hire a cre